Have you ever gone to Google and searched for a service or product, only to find a site at the top of your search results which claims they offer that service/product but charges a very high price?
For example: have you ever searched for an attorney and found a shady website charging $500 per hour for general services, only to find that the service is offered for $200 by a firm online?
The reason these websites are at the top of your search results is because they have paid their way there.
This process is known as “Paid Search Optimization” or “Pay-Per-Click Marketing.” Sites can pay to be listed for specific keywords in the search results by purchasing ad space that will show their website when users search for these terms.
For example, if your regional law office paid to be listed at the top of Google’s search results for “attorneys near me,” you are paying for someone else to get customers instead of gaining customers organically .
What is Local SEO?
There are many different ways businesses can benefit from SEO, but when people talk about “SEO” they are generally referring to local SEO. It is much easier to rank higher in the search results for “attorney near me” than it would be to rank for a keyword like “attorneys in Seattle.”
This is because Google uses many different signals to determine what sites to show in the results, and most of them pertain specifically to a certain geographic location.
What can Local SEO do for my lead generation efforts?
It is an unfortunate reality that the need for your service or product may not be common knowledge. If you are able to rank highly for “attorney near me,” it is an opportunity to get in front of people who may not know they need your service.
High rankings on local searches can often result in high conversion rates , which will result in more customers for your business.
Why do most companies choose to hire a lead generation company over doing Local SEO themselves?
A lead generation company has the resources and expertise to fully understand how to accomplish your site’s goals in a very competitive online landscape. When you work with a lead generation company, they will provide full-service management of your website and all of its features, including SEO.
How can I get started?
If you want to increase your business’ exposure and convert more customers, a lead generation company specializing in Local SEO is a great option.
They will be able to provide full SEO service management of your website and handle all of your local SEO efforts.
